Project Situation

ON TARGET – WEBSITE DESIGN FOR AN AIR FORCE LED, CORPORATE TRAINING COMPANY

On Target offer 'something different' for Off-Site, Corporate Training or Keynote events. They combine their fighter-jet combat experience with practical Human Factors and Non-Technical Skills expertise to deliver engaging training and measurable improvements.

A dynamic team made up of Sam Gladman and Mike Mason, both served in the Royal Australian Air Force, approached Create Discussion with a request for a streamlined, efficient website design.

On Target's unique offering sets them apart in the corporate training sector. Therefore, their website should represent this too.

On Target had explored other website agencies but found themselves more intrigued by our approach and offerings. They needed a website that reflected their expertise and appealed to their target audience, without the complexities or high costs that often come with website development.

THE CHALLENGE OF CREATING AN IMPACTFUL WEBSITE

The On Target team needed a user-friendly website that could clearly communicate their high-level expertise while remaining simple enough for them to manage on their own.

Given their limited experience of web development, we suggested using Wix, a platform known for its intuitive interface and ease of use. This ensured that Sam and Mike could make future updates and edits without having to rely on a web developer for every little change.

On Target wanted the essentials, not a complex, feature-heavy site. Create Discussion pride ourselves on offering a tailored solution, without pushing unnecessary features or add-ons. This approach enabled us to focus on what's really important - emphasise On Target's unique proposition and support their technical knowledge with cohesive and streamlined web design, while remaining conscious of their budget.

Project Solution

CREATE DISCUSSION'S STRATEGIC APPROACH TO WEBSITE DESIGN AND DIGITAL BRANDING

Our process began by thoroughly understanding On Target's unique business model and the value they bring to the corporate training space.

Unlike many other agencies that rely on time-consuming wireframes and drawn-out processes, we focused on stripping the project down to its essentials. On Target provided us with their content through a shared Word document, outlining their vision, key messaging, and service offerings. From there, we quickly translated their vision into a visually compelling website design that highlighted their expertise in military-style team training.

ENSURING SIMPLICITY AND FUNCTIONALITY

We delivered a website that was minimalistic yet equipped with all necessary information, functional and designed to support the user experience while clearly communicating On Target’s services.

Given the immersive, high-pressure training experiences that On Target provides, the website needed to reflect that same clarity and directness. We chose a minimalist design, with bold imagery and clear calls to action, ensuring the site’s visitors would easily understand On Target’s offerings without unnecessary distractions. This design approach reinforced the idea of military precision—clean, direct, and impactful.

CONCLUSION: A TAILORED WEBSITE THAT SUPPORTS ON TARGET'S BUSINESS

At Create Discussion we specialise in creating solutions that are tailored to our clients' specific needs. For On Target, this meant designing a simple yet powerful website that could serve as a foundation for their business while being easy for them to manage independently.

Through our collaborative process, we delivered a functional, budget-conscious website that reflects Sam and Mike’s expertise and On Target's passion for transforming corporate teams using their fighter pilot combat skills.

On Target now has an online presence that matches their high-performance training services, helping them to effectively communicate their value to potential clients.

Contact us for your website design needs.

Project Deliverables

1.Website Design

2.Logo Rectification

3.Brand and Digital Consultation