Project Situation

LITNESS LIGHTS – BUILDING A UNIQUE BRAND FOR A BUDDING EVENT LIGHTING BUSINESS

Litness Lights began as a business with a big dream: to create unforgettable atmospheres through custom lighting solutions and audio-visual experiences for events in Sydney, NSW and its surrounding areas. Cody Lawton, the founder of Litness Lights, approached Create Discussion with a vision - to build a one-of-a-kind brand that would disrupt the event lighting and audio-visual industry.

THE CHALLENGE OF CREATING A BRAND FROM AFAR

Working with Cody and his team presented a unique set of challenges. Cody was travelling in the United States during much of the brand development process, which introduced time zone differences and various technical difficulties. However, Cody placed his trust in our flexibility and reliability, which ensured a smooth collaboration through out the project.

Our challenge was to create a brand that not only captured Cody’s vision and ideas but also positioned Litness Lights for long-term success in a competitive market. With Cody’s absence, it was crucial that our communication remained clear and productive, despite the distance.

Project Solution

CREATE DISCUSSION'S STRATEGIC APPROACH

At Create Discussion, we begin all branding projects by understanding the core of a business. We dived deep into Cody’s industry background, exploring his journey in the lighting and audio-visual world. We asked questions about why he chose this field, what drives him, and what his ultimate goals were for Litness Lights.

From this deep dive, we developed a 5-year vision for the business, breaking down each aspect of Litness Lights to ensure that the brand we created would be a true reflection of its essence. We collaborated with Cody to build a brand strategy that clearly communicated the company’s values and vision.

The next step was translating this strategy into a brand identity.

Our design team got to work, crafting a brand identity that felt fresh, modern, and distinctive—one that would set Litness Lights apart in the event lighting space. This brand identity captured Cody's values and beliefs helping Litness Lights brand shine through.

We provided guidance every step of the way, ensuring Cody had the tools to implement his new brand seamlessly.

CONCLUSION – A BRAND WITH LIGHT AND PURPOSE

Litness Lights now has a clear direction and purposeful brand that stands out in the market and resonates with clients seeking unique lighting and atmospheric solutions for their events. With a well-defined brand strategy and cohesive visual identity in place, Cody and Litness Lights team are set to elevate the Sydney events scene with their one-of-a-kind lighting experiences.

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Project Deliverables

1.Brand Strategy development

2.Brand Identity development

3.Comprehensive Brand guidelines

4.Brand Guardianship

5.Brand & Marketing Consultancy throughout the project journey to guide decision-making and ensure alignment with the brand’s goals